STORYLINE STUDIO
Storyline Studio is a concept creative studio designed for indie romance and fantasy authors, bringing brand strategy, visual identity, and launch-focused creative together under one roof. The goal was to create a studio that understands the world of independent publishing while giving authors access to thoughtful, strategic design built around their stories.
I developed the brand strategy, visual identity, art direction, and marketing ecosystem, creating a flexible foundation designed to evolve across social content, client resources, launch campaigns, and future creative offerings.
BRAND STRATEGY • VISUAL IDENTITY • MARKETING • CAMPAIGN • SOCIAL MEDIA
Storyline Studio's identity draws from the world it was built to serve. Editorial typography, margin-inspired details, handwritten elements, and a bold blue palette reference publishing without feeling overly literal, creating a visual system that feels creative, contemporary, and distinctly author-focused.
EDITORIAL AT HEART
DESIGNED TO TELL A STORY
The visual system was built with content in mind, balancing consistency with enough flexibility to support education, promotion, portfolio work, and community-driven storytelling across social media.
FROM FIRST PAGE TO LAUNCH DAY
Every touchpoint was designed to make the Storyline experience feel as thoughtful as the creative work itself. From onboarding materials and client resources to social content and branded collateral, the identity carries through each stage of the client journey.
Storyline Studio is a self-initiated concept exploring brand identity and creative direction for an author-focused design studio.