FABLETICS
As a Graphic Designer at Fabletics, I create campaign and evergreen creative across digital and physical brand touchpoints, including paid advertising, landing pages, email, retail, and print. Working within an established visual identity, I translate campaign concepts across channels while maintaining a cohesive brand experience and adapting creative to different audiences, products, and marketing objectives.
DIGITAL ADVERTISING • LANDING PAGES • PRINT • EMAIL • CAMPAIGN
FABLETICS DENIM
A multi-channel campaign supporting Fabletics' denim assortment across e-commerce and digital marketing. Creative was adapted across landing pages, email, paid media, and promotional touchpoints to create a consistent campaign experience from first impression through conversion.
BY KHLOÉ
Digital campaign creative developed in support of the By Khloé collection, translating the collaboration's distinct visual direction across e-commerce and marketing touchpoints while remaining cohesive within the larger Fabletics brand.
A bold, personality-led campaign brought to life across landing pages, paid advertising, and out-of-home creative. The digital system balances expressive campaign imagery and typography with clear product storytelling, promotional messaging, and e-commerce functionality.
KEKE PALMER X FABLETICS
SEASONAL & EVERGREEN
Beyond larger campaign launches, I develop ongoing creative supporting seasonal stories, product moments, promotions, and evergreen marketing needs, adapting the Fabletics visual language across a fast-moving digital ecosystem.
